Queen Máxima will receive the award for her commitment as the UNs' Special Advocate in the field of "Inclusive Finance for Development". She has played an important worldwide role in giving everyone access to financial services. More than 2.5 billion people have neither banking nor savings accounts, which makes it difficult for them to negotiate insurances for their individual life situations or to take out loans.
For example, this is true for those 500 million small farming businesses in developing countries, many of which are led by women. If they could pay their savings into secure accounts, they could counter financial setbacks and allow their children to attend schools. An improved access to financial services and the transfer of financial knowledge can contribute to a better agricultural development, the reduction of poverty and to the build-up of a middle-class. The Jury has also founded their decision to award Queen Máxima the Deutscher Medienpreis on the fact that she has put an issue of global importance on the agenda. Among others, German Chancellor Angela Merkel, former UN General Secretary Kofi Annan as well as the former South African President Nelson Mandela were awarded the Deutscher Medienpreis in the past.
The laudatio will be given by Daniela Schadt, partner in life of German Federal President Joachim Gauck. Daniela Schadt is a trained journalist and was head of the department of domestic politics of Nürnberger Zeitung for many years.
Media Control has honoured outstanding personalities with Deutscher Medienpreis since 1992. Among others, award recipients in the past years were Dr. Helmut Kohl, François Mitterrand, Yassir Arafat, Yitzhak Rabin, Boris Yeltsin, King Hussein of Jordan, Nelson Mandela, Bill Clinton, Gerhard Schröder, Rudolph W. Guiliani, Queen Rania of Jordan and Silvia of Sweden, Kofi Annan, Hillary Clinton, Bono, King Juan Carlos of Spain, Andre Agassi and Steffi Graf, His Holiness the Dalai Lama, Chancellor Angela Merkel, Sir Richard Branson and George Clooney.
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